Smarter Decisions. Profitable Growth.
Marketing
Analytics
Measure what matters. Optimise relentlessly. Grow profitably.
Reporting Systems Built
for Profitable Decisions
Mahanadaya's Marketing Analytics practice builds the measurement infrastructure and analytical capability your team needs to stop guessing and start growing. From CLV modelling and predictive analytics to multi-touch attribution and budget optimisation, we turn your marketing data into a competitive advantage.
Turn Marketing Data Into Business Growth
Data Analytics
Segmentation & Modelling
- Market segmentation analysis and customer clustering
- Customer Lifetime Value (CLV) modelling
- Predictive analytics for marketing planning
Funnel Intelligence
Cohort analysis and funnel performance tracking to identify drop-off points and optimise conversion at every stage.
Performance Measurement
KPIs & Attribution
- KPI framework development and tracking dashboards
- Campaign ROI analysis and multi-touch attribution modelling
Benchmarking & Optimisation
- Industry benchmarking and performance reviews
- Budget allocation optimisation and trend analysis
Data Infrastructure
Dashboards & Reporting
Budget & ROI Optimisation
Delivering Analytics-Driven Growth
Proven results across industries, turning marketing data into measurable revenue gains.
Built a Customer Lifetime Value model and cohort analysis framework for a SaaS subscription business, identifying high-value customer segments and enabling a targeted retention strategy that drove 22% revenue growth within two quarters.
Designed and implemented a multi-touch attribution model and unified KPI dashboard for a multi-brand retail group replacing last-click reporting with accurate channel contribution data reducing wasted ad spend by 35% and improving overall campaign ROI.