How Mahanadaya Built Industry Authority for Ursaa Energyworx Through Co-Founder Branding, Thought Leadership and Award Recognition
Two complementary leadership brands. One powerful market narrative. Building the trust that B2B buyers require before product evaluation even begins.
2
Co-Founder Brands Strategically Positioned
15+
Leadership-Led Media Features & Placements
1
National Technology Leadership Award Amplified
500K–1M+
Potential Leadership Reach Generated
Client Overview
Ursaa Energyworx is a Battery Intelligence and Energy Analytics company helping EV fleets, automotive OEMs, telecom infrastructure operators and energy businesses improve asset reliability, battery performance and operational efficiency through predictive analytics, IoT and real-time intelligence.
As the company expanded its presence within India's rapidly growing EV ecosystem, it recognised that market trust would depend not only on technology leadership but also on visible leadership. Mahanadaya was engaged to build a structured co-founder branding and thought leadership programme to position both founders as recognised contributors to the future of EV reliability, battery intelligence and energy transformation.
The Challenge
Despite extensive expertise and leadership experience, both co-founders had limited visibility within broader industry conversations. The company faced low executive visibility compared to larger market competitors, limited thought leadership presence across media platforms, and a need to build trust among enterprise buyers and investors.
In a market where buyers increasingly trust experts before products, Ursaa Energyworx needed a leadership visibility strategy capable of supporting business growth, reputation and long-term authority — not just company-level marketing.
The Solution
A Comprehensive Co-Founder Branding & Thought Leadership Programme
Dual Co-Founder Positioning Framework
Developed a structured positioning architecture assigning each co-founder a distinct ownership of industry conversations — one on business strategy and reliability, one on technology and innovation.
Thought Leadership Content Engine
Created industry opinion articles, expert commentary, technology insights, market trend analysis and educational content — with bylined articles published under the co-founders' names for long-term authority.
Executive Media Visibility Programme
Secured executive exposure through media features, leadership interviews, industry commentary, expert insights and executive storytelling — transforming technical expertise into recognised industry authority.
Award Recognition Amplification
Strategically amplified the NCN Technology Leadership Award across media, digital channels and stakeholder communications — treating the recognition as a long-term reputation asset rather than a one-time announcement.
Kapil Sharma
Co-Founder — Business Strategy & Industry VoiceThe business strategist helping enterprises understand how battery intelligence can improve EV reliability, operational efficiency and lifecycle economics — positioned as a voice for industry growth and sustainable mobility.
Abhinav Bhargava
Co-Founder — Technology Innovation & Product VoiceThe technology innovator helping the industry understand how predictive analytics, telematics and intelligent energy systems can transform mobility performance — positioned as a voice for technical progress and product evolution.
NCN Technology Leadership Award — Amplified
Rather than treating the award as a one-time announcement, Mahanadaya converted the NCN Technology Leadership Award recognition into a long-term reputation and credibility asset — leveraged across media, digital channels and stakeholder communications to generate sustained authority and third-party validation for both the founders and the company.
Business Impact
2
Co-Founder Brands Strategically Positioned
15+
Leadership-Led Media Features & Placements
500K–1M+
Potential Leadership Reach Generated
10+
Thought Leadership Themes Owned
Services Delivered
Why This Model Worked
Most startup visibility programmes focus solely on corporate branding. Mahanadaya focused on leadership branding. By building visibility around both Kapil Sharma and Abhinav Bhargava, Ursaa Energyworx demonstrated the depth of expertise behind its technology and vision.
Together, they strengthened the company's credibility among customers, investors, partners and industry stakeholders — creating complementary leadership authority that neither founder could achieve alone.
The Growth Edge
In B2B technology markets, trust is often built through leadership visibility before product evaluation begins. The co-founder branding programme enabled Ursaa Energyworx to establish recognised voices capable of influencing industry conversations while supporting business development, partnerships and future market expansion.
Every media feature, bylined article, thought leadership piece and award recognition contributed to building a leadership platform that continues to generate visibility, credibility and long-term business value.
"Mahanadaya helped us build complementary leadership brands that communicate both the business vision and the technical expertise behind our platform. The result is a leadership identity that earns trust before any product conversation begins."
— Ursaa Energyworx Co-Founders