How Mahanadaya Secured 15+ Media Features and 1M+ Potential Reach for Ursaa Energyworx
Moving the conversation from EV adoption to EV performance — a strategic PR programme that built industry authority, founder visibility and enterprise credibility across national and trade media.
15+
Media Features Secured
1M+
Potential Monthly Reach
5+
High-Authority Publications
100%
Positive Media Coverage
Client Overview
Ursaa Energyworx is a Battery Intelligence and Energy Analytics company helping EV fleets, automotive OEMs, telecom infrastructure operators and energy businesses improve reliability, battery performance and operational efficiency through predictive intelligence, IoT and advanced analytics.
As a bootstrapped technology company operating in a highly competitive EV ecosystem, Ursaa needed to increase brand visibility, establish industry credibility and position itself as a recognised leader in battery intelligence and EV reliability — without relying on large advertising budgets.
The Challenge
India's EV ecosystem is crowded with conversations around charging infrastructure, vehicle adoption and manufacturing. Very few companies were addressing what happens after deployment — battery health, degradation, reliability and performance.
Despite having a strong technology platform and deep industry expertise, Ursaa faced limited earned media visibility, low awareness among enterprise buyers, minimal founder representation in industry conversations, and difficulty differentiating from hardware-focused EV companies. The company required a strategic PR approach that would reshape industry conversations around battery intelligence and EV reliability.
The Solution
A Thought Leadership-Led PR Programme — Moving from EV Adoption to EV Performance
Industry Narrative Development
Created a differentiated media narrative centred around one powerful insight: "The EV market has entered its reliability phase." — enabling Ursaa to stand apart from infrastructure and hardware-focused companies.
Founder-Led Media Positioning
Strategically positioned Kapil Sharma as an expert commentator on EV battery performance, fleet intelligence, energy efficiency, sustainability and battery lifecycle management — transforming media outreach into expert-led commentary.
Thought Leadership-Led PR
Instead of relying on press releases alone, built media stories around battery degradation, fleet efficiency, energy intelligence, battery recycling, circular economy and AI-powered battery analytics — significantly improving editorial acceptance rates.
Award-Led Visibility Amplification
Strategically leveraged industry recognition to generate additional media opportunities, strengthen credibility and reinforce market leadership positioning through powerful third-party validation.
National Business Media
Entrepreneurship, innovation and business transformation coverage
Technology Publications
Visibility among enterprise tech decision-makers and digital transformation audiences
EV & Energy Trade Media
Positioning around battery intelligence, fleet management and energy analytics
Startup & Innovation Media
Enhanced exposure among investors, founders and innovation communities
Sustainability Publications
Thought leadership around battery recycling, resource efficiency and circular economy initiatives
Business Impact
15+
Strategic Media Placements Secured
500K–1M+
Potential Monthly Reach
200K–375K+
Estimated Indian Readership
90K–150K+
International Audience Exposure
5+
High-Authority Publication Placements
100%
Positive Media Coverage
Multi
Industry Themes Owned
↑
Investor Readiness & Enterprise Credibility
Services Delivered
Why This Model Worked
Most technology PR campaigns focus on products. This campaign focused on industry problems. Instead of promoting features, Mahanadaya promoted insights. Instead of selling technology, the campaign educated the market. Instead of discussing infrastructure, the narrative focused on reliability, intelligence and performance.
This created greater editorial interest, stronger credibility and higher-quality audience engagement — building visibility where decision-makers are paying attention.
The Growth Edge
The PR programme did more than generate media coverage. It helped establish Ursaa Energyworx as a recognised voice in one of the fastest-growing sectors of the economy.
By combining founder authority, industry insights and targeted media outreach, the company built visibility among decision-makers who influence purchasing decisions, partnerships, investments and ecosystem growth. The result was not just publicity — it was strategic market positioning.
"Mahanadaya transformed our PR approach from product announcements into industry thought leadership. By focusing on insights rather than features, we established genuine authority across the EV reliability and battery intelligence space."
— Ursaa Energyworx Leadership Team