4.5M+ Media Reach: A Product Launch PR Success Story for a New AI SaaS Brand
Building Visibility, Credibility and Enterprise Trust for a New AI-Powered Noise Cancellation Product.
4.5M+
PR and Media Reach
200%
Online Media Readership Growth
100+
User-Generated Videos
38%
Increase in Enterprise Segment Adoption
Company Background
The client was a B2B AI SaaS company launching a new AI-powered noise cancellation and speech enhancement platform for virtual meetings, enterprise communication and digital collaboration.
The product was a new entrant in a competitive noise cancellation software space, where established video conferencing platforms, device manufacturers and audio software brands already offered built-in alternatives. PR support was required to build credibility, create awareness, improve media visibility and help the product gain enterprise trust.
The Challenge
The product needed to establish credibility as a new entrant in a crowded AI audio and noise cancellation category. The challenge was not only to announce the product, but to build market confidence around why the solution mattered, how it improved virtual communication and why enterprises should consider it despite existing built-in alternatives.
The client also needed to convert product milestones, awards, certifications, media coverage and user-generated content into trust-building PR assets that could support enterprise sales conversations.
The Solution
Four-Lever PR Strategy Approach to Execution
Media Visibility and Messaging
PR messaging focused on the product's core value of reducing background noise and improving speech clarity, amplified through targeted media placements to grow readership and brand awareness.
Award-Led Credibility
The CII DX Award for best background noise cancellation software was strategically amplified as a third-party validation asset, strengthening market authority and enterprise confidence.
Certification-Led Enterprise Trust
Government-linked certification was positioned as a trust signal for enterprise buyers concerned about security, IT approvals and product reliability, supporting B2B sales conversations.
User-Generated Content Campaign
100+ user-generated videos were collected through a targeted campaign and planned for amplification across social and digital channels, creating authentic proof points for PR and sales use.
Business Impact
4.5M+
PR and Media Reach Generated
200%
Online Media Readership Growth
100+
User-Generated Videos Collected
600K
Targeted Reach Planned via Video Contest
38%
Increase in Enterprise Segment Adoption
3,000
Social Media Followers Across Platforms
CII DX
Award Amplified as Credibility Asset
Gov.
Certification Positioned as Enterprise Trust Signal
Services Delivered
Why This Model Works
This PR model works because a new technology product needs more than awareness — it needs third-party trust, market education and credibility-building proof. Media visibility alone is not enough when buyers are comparing a new product against established platforms they already use.
By connecting media visibility, awards, certification, user-generated content and product messaging into one PR narrative, Mahanadaya helped the client build confidence among audiences who were evaluating the product against familiar built-in alternatives.
The Growth Edge
The growth edge came from turning proof points into PR assets. Instead of depending only on product features, Mahanadaya helped the client use awards, certification, media reach, customer videos and enterprise messaging to create a stronger trust layer.
This made the new product more credible, more visible and better positioned for enterprise conversations — moving the brand beyond product claims to independently validated market authority.